Gillian’s Place and Alexandria Professional Corp. Respond to Urgent COVID19 Need with Mother’s Day Campaign, Joining #GivingTuesdayNow in Global Day of Giving and Unity
April 28, 2020, St. Catharines, ON – Gillian’s Place is responding to the needs of women and children surviving domestic violence with a campaign to support mothers who are isolated because of COVID-19 and therefore, at an increased risk of violence and abuse.
#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020, as an emergency response to the unprecedented challenges and needs caused by the COVID-19 Pandemic. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and non-profits around the world.
Like so many individuals and organizations across the globe, Gillian’s Place is facing unprecedented pressures due to the COVID-19 Pandemic. In order to sustain their free and confidential services, Gillian’s Place relies greatly on the generosity of their community members and partners. As a result of COVID-19, it was necessary for Gillian’s Place to cancel their Spring Gala and it is likely that their events planned for this spring and fall will be cancelled as well. Now, more than ever, it is imperative that Gillian’s Place is there for women and children who are in crisis and are seeking a life free from abuse. #GivingTuesdayNow is just five days before Mother’s Day, and Gillian’s Place is inviting the community to send messages of encouragement and hope to our brave mothers who are facing dangerous and heartbreaking circumstances. One of the loyal friends of Gillian’s Place, Alexandria Professional Corp. has announced that it will match dollar for dollar new gifts to Gillian’s Place on #GivingTuesdayNow. Alexandria Professional Corp. has provided $5,000 in matching funds to encourage the community to send a message of support, as well as a charitable gift in honour of Mother’s Day on #GivingTuesdayNow.
“Imagine being a mother trying to protect yourself and your children from the frightening and unknown world outside, as well as the terrifying and violent threat within your home” said Nicole Regehr, Director of Development & Violence Prevention Programs for Gillian’s Place. “While it is widely known that health and economic pressures can further escalate violence and abuse, COVID-19 is presenting even more dangerous scenarios for those surviving domestic violence. We are bracing for a surge in demand for our services like nothing we have ever imagined. We need the support of our community now more than ever”
Those interested in joining Gillian’s Place’s #GivingTuesdayNow efforts can visit gilliansplace.com/giving-tuesday
For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesdayNow on Twitter. For youth interested in joining the movement, visit GivingTuesdayKids.org for inspiration and project ideas.
About Gillian’s Place
Gillian’s Place offers safe shelter and support services for women and children who have experienced abuse. For over more than 40 years, their services have grown to include a 34-bed shelter, a 24/7 call and text support line, counselling for women and children, legal advice and advocacy, transitional housing and support program, and education and violence prevention programs.
About Alexandria Professional Corp.
Alexandria Professional® is the global authority of body sugaring. On the quest to perfect this unique hair removal system we created the Full Circle of Skin Conditioning® program – the most natural and universal regimen for your best skin!
Inspired by the powers of sugar, the Full Circle program is our fundamental skin lifestyle and the key to permanent hair reduction. We pride ourselves in educational mastery and our commitment to improving the skin’s overall integrity. We strive to work with every client to resolve even the most sensitive skin concerns. Our heart is in maintaining healthy beautiful skin for life!
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
#GivingTuesdayNow is organized by GivingTuesday, in partnership with its global network of leaders, partners, communities and generous individuals. GivingTuesday is a nonprofit organization that is dedicated to unleashing the power of people and organizations to transform their communities and the world.